Where it Started
Vanilla Etc began its flavourful journey in 2011, ignited by the culinary passion of former chef Graham Bruce.
Frustrated by the challenge of finding top-tier vanilla products for his culinary creations, Graham embarked on a mission to bring high-quality vanilla to the UK. Thus, Vanilla Etc was born, driven by the vision of delivering premium vanilla products to passionate chefs and home cooks alike.
“I started cooking in my parent’s pub, back in the 60’s – a gastropub before its time. It was my mum that first got me hooked on cooking – she was an amazing pastry chef. My lifelong love of vanilla started with a bite of one of her heavenly vanilla meringues and a slurp of her to-die-for custard,”
– Graham Bruce
Growing the Business
In 2018/2019, the family bond strengthened as Graham’s daughters, Alexandra and Natalie, joined the enterprise. With each member contributing their unique expertise and dedication, Vanilla Etc flourished, embracing growth and innovation as integral parts of its identity.
In October 2019, Vanilla Etc proudly relocated to a state-of-the-art facility in Keighley, West Yorkshire, reflecting its commitment to excellence and expansion.
Our Vision
Our aspiration is clear: to establish ourselves as the premier supplier of quality vanilla in the UK, extending our reach to Europe and beyond. Our passion fuels our progress, making the journey both fulfilling and achievable.
Enhanced Capabilities
In the Summer of 2023, we expanded our facility once again, including the addition of a full Mezzanine, we’ve bolstered our production capacity and introduced automation to streamline processes. We are now able to mill our vanilla beans in-house, offering greater control over product quality and paving the way for potential milling services for other businesses.
Expanding Horizons
As our journey unfolds, we’re thrilled to introduce the latest chapter in our story: the growth of our dedicated retail brand, Bonilla Madagascan. Proudly stocked in esteemed retailers like Selfridges, Booths Supermarket, Lakeland, and a myriad of exceptional independent farm shops and delis throughout the UK.
Get in Touch
At Vanilla Etc, we’re more than just a supplier; we want to be partners in your culinary journey. For inquiries or assistance, please reach out to us using our contact form. Let’s create something extraordinary together.