Vanilla Etc vanilla extract, bean paste and powder on a rustic kitchen table

From our family to yours since 2011

Vanilla
Redefined

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Award-winning, premium grade vanilla products

We source premium Madagascan vanilla and craft award-winning vanilla extracts, vanilla paste, vanilla powders, vanilla pods & vanilla seeds in our Yorkshire family-run facility.

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Vanilla Pods

– Madagascan vanilla pods are known for their warm, sweet aroma and rich flavour that instantly brings recipes to life. Each pod is carefully grown in Madagascar.

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Vanilla Extract

– Our Award-winning Vanilla Extracts are made using Madagascan Bourbon vanilla beans imported directly from Madagascar.

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Vanilla Paste

– Award-winning Vanilla Bean Paste made from our Madagascan Vanilla Extract. Providing a classic vanilla taste with a premium look.

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Vanilla Powder

– Our Madagascan Vanilla Powder is dried, ground and sieved for consistency and quality. 100% pure and sugar-free.

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Vanilla Seeds

– Exhausted Vanilla Seeds from Madagascan vanilla pods previously used for extract production. Ideal for texture, visual appeal, and speckled finishes.

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Vanilla Extract Powder

– Free-flowing vanilla extract powder delivering authentic vanilla flavour across diverse food applications.

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Vanilla Pods

– Madagascan vanilla pods are known for their warm, sweet aroma and rich flavour that instantly brings recipes to life. Each pod is carefully grown in Madagascar.

Shop Vanilla Pods

Vanilla Extract

– Our Award-winning Vanilla Extracts are made using Madagascan Bourbon vanilla beans imported directly from Madagascar.

Shop Vanilla Extract

Vanilla Paste

– Award-winning Vanilla Bean Paste made from our Madagascan Vanilla Extract. Providing a classic vanilla taste with a premium look.

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Vanilla Powder

– Our Madagascan Vanilla Powder is dried, ground and sieved for consistency and quality. 100% pure and sugar-free.

Shop Vanilla Powder

Vanilla Seeds

– Exhausted Vanilla Seeds from Madagascan vanilla pods previously used for extract production. Ideal for texture, visual appeal, and speckled finishes.

Shop Vanilla Seeds

Vanilla Extract Powder

– Free-flowing vanilla extract powder delivering authentic vanilla flavour across diverse food applications.

Shop Vanilla Extract Powder

Graham Bruce and his daughters Alexandra and Natalie, the family behind Vanilla Etc

Our Story

– Vanilla Etc began its flavourful journey in 2011, ignited by the culinary passion of former chef Graham Bruce.

Frustrated by the challenge of finding top-tier vanilla products for his culinary creations, Graham embarked on a mission to bring high-quality vanilla to the UK. Thus, Vanilla Etc was born, driven by the vision of delivering premium vanilla products to passionate chefs and home cooks alike.

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Bowl of Madagascan vanilla powder with vanilla pods and a wooden scoop beside a Vanilla Etc pouch

Vanilla pods drying in the sun on mats in Madagascar, tended by local farmers

Our Vision & Sustainability

– Our aim is to become the UK’s best Supplier of Quality Vanilla, with the ability to supply Europe and the Rest of the World.

Discover our vision

Vanilla Etc Madagascan vanilla powder pouches and vanilla bean paste on a wooden board

"The Madagascan vanilla bean paste is an excellent product from a delightful family run business."

– Vanilla etc Customer

Our Products are Used By

Delicious Vanilla Recipes

Patsy's Carrot Cake

Beautifully creamy and melt-in-the-mouth soft, this carrot cake is layered with the gentle warmth of vanilla, adding depth and complexity throughout. - Preparation Time: 20 Mins- Cook Time: 45 minutes...

Vanilla Shortbread

This shortbread is buttery and tender with a vanilla scent that’s crisp yet delicate. – Preparation Time: 25 Mins– Cook Time: 35 Mins– Difficulty: Easy Ingredients Makes: 30 Shortbread Rounds 100 grams of...

Vanilla Crème Brûlée

Classic baked vanilla custard with a silky interior and crisp caramelised sugar top. – Preparation Time: 40 Mins– Cook Time: 70 Mins– Difficulty: Easy Ingredients 250ml double cream 75ml full-fat milk 1 vanilla pod,...

Creamy Vanilla Fudge

A soft, melt-in-the-mouth vanilla fudge with rich sweetness and smooth, creamy texture. – Preparation: 10 Mins– Cook Time: 40 Mins– Difficulty: Moderate Fudge Making Tips The fudgy melt in the mouth texture comes...

We are BRCGS Certified

– Operating since 2011, we have built a reputation for exceptional quality and food safety, progressing from SALSA accreditation to achieving prestigious BRCGS Food Safety AA Grade certification in January 2025.

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Jars of Madagascan vanilla bean paste for wholesale and trade customers

Become a Wholesale Customer

– Do you want to grow your business with premium vanilla products? Register for a wholesale account to access exclusive trade pricing, bulk discounts, and products trusted by food manufacturers, retailers, and artisans worldwide.

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